Our Genesis

THE SPIRIT
WITHIN

At 4,550 meters above sea level, Ras Dashen pierces the Ethiopian sky as the highest peak in the country — one of the most awe-inspiring summits on the African continent.

Where Vision Meets Altitude

MAPPING THE
NARRATIVE.

Found deep within the Simien Mountains, to stand on Ras Dashen is to see Ethiopia as the eagles do — vast, fearless, and pure. That elevated view is the spirit behind everything we create.

We are not here to follow trends. We are here to set the creative altitude. Just as Ras Dashen rises above all peaks with grace and might, we elevate the standard of storytelling in Ethiopia.

Every frame we create, every commercial we direct, every visual we sculpt is driven by the same force that shapes the mountain — clarity, strength, and timeless identity.

"Ras Dashen Multimedia exists for those who want more than content — for those who seek meaning, mastery, and visual excellence. We don't just produce ads. We craft legacies."

Ethiopian celebration captured on location by Ras Dashen Multimedia
9+

Productions

60+

Ethio Telecom TVCs

15+

Feature Films

20+

Crew Members

Our Journey

THE ASCENT.

2017

IGNITION POINT

The monolith is established. First productions launched — including early Ethio Telecom campaigns and feature film post-production work. The foundation for Ethiopia’s ambitious media house is laid.

2019

CREATIVE EXPANSION

The studio continues building its production craft, carrying Ethiopian stories into new campaigns and screen work.

2020

STRUCTURAL GAIN

Expansion of 4K cinema workflows. Nahom Mekuria’s music compositions gain 30M+ YouTube views. Sedkiyal Ayele completes 40+ feature films. Regional presence solidified across Ethiopia.

2022

NEW HORIZONS

A new chapter of storytelling, with the team taking on fresh briefs and creating for audiences across Ethiopia.

2024

FULL ALTITUDE

120+ productions. Major campaigns for Ethio Telecom 130th Anniversary, Telebirr Super App, Tele 5G, Tracon Real Estate, Sol Shalom Furniture and international brands. Ethio Tele “Hallo Hagere” music video becomes a national landmark production.

2025

WIDER REACH

A growing body of work carries the studio into new collaborations and bigger creative ambitions.

2026

THE NEXT SUMMIT

The ascent continues: creating new visual stories with the same care, curiosity and commitment to Ethiopian storytelling.

What Drives Us

CORE VALUES.

CREATIVITY

Striving for originality and innovation in every multimedia production we undertake.

PROFESSIONALISM

Maintaining the highest standards of quality and efficiency in every frame, every project.

INTEGRITY

Upholding honesty and ethical conduct in all our dealings, from brief to delivery.

PASSION

Deeply passionate about Ethiopia — committed to showcasing its unique beauty, culture and people.

Executive Direction

THE ARCHITECTS.

CEO

Missale Solomon

Leads the company’s creative vision, film direction and strategic growth.

COO

Biniyam Messay

Oversees operations and production delivery across the company’s projects.

CTO

Daniel Getahun

Leads technology strategy and technical innovation across production workflows.

The Production Team

THE COMMUNE.

Creative Director & Editor

Libanos Mesfin

Creative director focused on branding, communication and visual design.

Cinematographer

Fikade Kifle

Cinematographer working across camera, lighting and color.

Narrator

Ermiyas Miteku

Narrator and voice artist working in English and Amharic.

Musician & Composer

Nahom Mekuria

Composer creating original music for brands and stories across Ethiopia.

Cinematographer

Sedkiyal Ayele

Cinematographer whose work spans commercials, music videos and television series.

Marketing & PR Lead

Surafiel Andargie

Leads marketing, public relations and client engagement.

Drone Operator

Mulualem Gudeta

Drone operator bringing aerial cinematography to productions across Ethiopia.

Camera Operator

Mesfin Belay

Camera operator supporting commercial and film productions.

Head of Location & Cast

Efrem Adane

Coordinates casting and locations for film and commercial productions.

Assistant Cameraman

Mikiyas Assefa

Supports camera operations and equipment across production sets.

Head of Makeup

Ruhama Kedir

Makeup artist specializing in beauty and character makeup for productions.

Assistant Art Director

Bruk Messay

Develops visual concepts and supports art direction across productions.

Head of Costume

Edlawit Assefa

Costume designer creating character-defining looks for productions.

Lighting Technician

Daniel Beljga

Shapes production lighting for film and television storytelling.